You’ve heard it mentioned in workshops, in coaching sessions, and splashed over social media, but what does ‘clarity’ actually mean in a business context? The word itself is a synonym for precision, transparency and intelligibility, and in a business setting, loosely means knowing what you want. Clarity can take many forms – from knowing where you want your business to go and how you’ll get there, to ensuring you’re accurately communicating with your target audience. Despite its vague definition, it’s vital in your business. If you don’t have clarity in terms of what you want, it’s very hard to set goals and make action plans.

Feel like you could do with some extra clarity as we move into 2022? Here are three ways to find clarity in your business this year.


Look inwards 

The first step in figuring out how you’d like your life and business to look is to go inwards. When we’re busy working in our businesses, it can be hard to take time to look at the bigger picture. The start of the year is the perfect time to take an hour or so to really let yourself day-dream. If you’re into meditation, consider setting yourself up on the couch or a cushion, and asking yourself a question you want to know the answer to before you meditate. An example would be: how do I want my business to look in 2022? Then, meditate as you usually would, and let your subconscious mind do the work. If you’re a newbie to meditation, try out a simple YouTube guided video, like this one. You could also simply take a walk in the park with your phone on flight mode, letting your mind wander and you get some fresh air. You’ll be surprised at how much clarity you get from just giving yourself some space.


Audit your energy 

Often, we know what we want – we just don’t realise we know. Think about an average workday afternoon. Let’s say you’ve got a whole bunch of tasks: a call with a client, a brainstorming session to work on your social media, and some time allocated for deep work. Which part of your afternoon most excites you? A great way of gaining clarity is to audit your energy.


Ask yourself these questions:

  • Which tasks do I enjoy in my business?
  • Which tasks feel like a slog?
  • What excites me most in life?
  • How would I spend a free afternoon?
  • Which words would I use to describe how I feel about my business?

Your answers will be really illuminating. If you find you enjoy working by yourself, consider adapting your 2022 offering to a ‘done for you’ model, as opposed to coaching clients. If there’s a specific task you really hate, maybe it’s possible to hire a virtual assistant. And if there’s something you love doing, find a way to make more time for that in your business.


Speak to someone who understands 

They say a problem shared is a problem halved for a reason. If you’re feeling a little stuck and directionless in your business, you’ll probably find that it helps to talk it over with someone who gets it. Running your own business can be lonely, especially if you don’t know many other entrepreneurs or freelancers. Joining communities like Found and Flourish (hello!), asking friends of friends for intros, or hiring a coach are all great ways to connect with others in the same boat. Talk through your business – what you enjoy, what you don’t enjoy, and the kind of life you want to lead. Discussing these things out loud will help you reach a conclusion that gives you clarity in terms of which direction to take in 2022.

You never know – you might just make a new friend, too.

Phoebe Dodds

Phoebe Dodds

About your author

Phoebe is Found & Flourish’s resident Business blogger, she is London-born and Frankfurt-, Paris- and Amsterdam-raised. Combining her Master’s degree in Entrepreneurship with 10 years writing for international publications, she’s the founder of BURO155 and Wellby, helping female entrepreneurs achieve their business goals through strategic online content. Phoebe is also a writer, and has written for outlets including the Huffington Post, the Guardian, the Next Web, For Working Ladies and Restless Magazine.


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