If 2020 taught us anything, it is that building an online business is more important now, than ever before. And one of the most important pieces of building an online business is marketing and building your online presence, and what better way to do that than by leveraging the power of media to do so? In this post, I will be sharing with you the top 5 ways that Pinterest can grow your business.
So, what is Pinterest?
You may not know this, but Pinterest technically isn’t a social media platform, it is a search engine. Users are on the platform searching for ideas, and tips to help them improve their online business. Business owners can share content in the form of pins to various boards where users on the platform can click on the pin and land on your website.
Now that you know what Pinterest is, I’m going to go ahead and give you 5 ways that Pinterest can increase your traffic.
01 | Pinterest gets you a ton of free traffic
As previously mentioned, Pinterest is a search engine. This means that your content will appear when your target audience searches for specific keywords, providing that you have optimised your content properly. You also want to make sure that you create pins that are aesthetically pleasing, that way, when your pins come up, viewers will actually click on your content and click through to your website or blog.
02 | Pinterest gets you more engagement with your content
Unlike Instagram & Facebook that limits your content to only your followers (unless you run a paid ad), Pinterest lets your images be seen by way more people. As of 2021, there are over 478 million active users on Pinterest pinning & sharing on a daily basis. This is great news for you, as this means that your content has the opportunity to get in front of so many people.
03 | You can grow your email list
One of the most beautiful features of Pinterest is the fact that it is visual. This means that you can create pins that showcase your lead magnet, and you can drive traffic to them using Pinterest. Creating pins that focus on your lead magnets is a fantastic way to showcase your lead magnet. Moreover, because Pinterest is so awesome, you can link that pin directly to your landing page, where readers can click on your pin, and sign up for your lead magnet and email list.
04 | Pinterest helps to grow your brand awareness
If you have been paying attention so far, then you would have picked up on the fact that I love Pinterest because it is a visual search engine. You can create beautiful pins that are cohesive with your brands’ style and message. The more you show up on Pinterest, the more likely it is that people will start to become familiar with your brand. Brand awareness builds credibility and trust, and when your target audience trusts you, they will be more likely to buy from you. So show up consistently, and give them value. And I mean real value; remember, people like to buy their way out of a problem, so if you can help them solve a problem for free then you will be well on your way to generating more warm leads.
05 | Pinterest can help you convert more leads
People on Pinterest are ready to buy. Unlike Instagram or Twitter where the main focus is socialising, users on Pinterest are actually interested in making a purchase. Be real with me, you thought Pinterest was for recipes and ideas, right? Trust me, I did too, but this couldn’t be further from the truth. Pinterest users are on Pinterest because they are looking for something, whether it be a recipe, a workout routine, or a lifestyle hack. And you can help them with that. By creating powerful and strategic content that really speaks to their pain points, you can provide them with an answer.
Ok, so now that you know how to use Pinterest to grow your online business, let us know, are you going to leverage Pinterest to grow your online business?
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About your author
I’m Tamieka, I’m a Pinterest Manager, and I help female Coaches & service providers who are ready to scale their business use Pinterest to attract fresh traffic & leads to their website.
You can find out more about Tami and her business here.
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