Found & Flourish logo

online network, media & events platform for purpose led entrepreneurs.

“When it comes to entrepreneurship, according to the OECD, women setting up a business attract less funding than men, and suffer from the general lack of support for founders.”

 [Source: The FT]

That’s why Found & Flourish exists

Who we are

Found and Flourish is a growing network, online membership, media & events platform, aimed at connecting and educating purpose led entrepreneurial and self-employed women and non-binary people. We launched in September 2018. Our mission is to close the opportunity gap for underrepresented people and make all aspects of business accessible and less lonely for those blazing a trail in the start-up and entrepreneurial space so that they feel empowered to create and grow incredible businesses. 

What we do

We support founders to stay sane, learn valuable insights and provide an ambitious, empowering network through our online membership, events and Founders interviews. Our ultimate goal, through the power of community, is for people to feel empowered with the tools they need to build profitable and sustainable businesses whilst enjoying the process along the way. 

why we do it

We exist because we believe business should be a place of equity, creativity and femininity. As it stands there is not enough support for women and non-binary people in the entrepreneurial space and these incredible people are still wildly overlooked. We want to be a part of the change we want to see in the world and believe creating this safe space is a good place to start.

Our Vision

Our vision is a world where more women have the confidence, knowledge and connections to launch successful businesses in a way that is authentic to their own values and is designed around their ideal lifestyle. We see a world where there is less oppression of femininity, creativity and individuality in business, and where we’re all empowered to make more conscious decisions about our careers, passions and methods of generating income.


Psst! We donate at least 10% of our profits every month to a cause close to our hearts, email us and let us know of a charity or cause you think we should know about.

Our values

1. We must learn to enjoy the process

In life, there is no end-game. All we have is the present moment and how we choose to use it. It is crucial that whatever businesses we endeavour to create, we surrender to embracing the process, rather than viewing it as a means to an end. We aspire to be light to lift and not take it all too seriously. 

2. The workplace is changing

The concept of 9 to 5 work schedules is outdated. Our lives and careers are becoming intrinsically linked and boundaries are blurred. Technology has irreversibly changed the workplace, but we need to make it work for us rather than take us hostage. 

3. We’re all winging it

Nobody was born with an innate ability to pitch for investment or deliver a content marketing strategy. We’re all a culmination of our experiences, influences and knowledge gathered throughout our lives. We must not be intimidated by others or let our fears block the road ahead.

4. There is a place for femininity in business

The next phase of female empowerment in business requires us to be loyal to our strengths, authentic in our approach and not to simply emanate existing power structures. We must stay true to ourselves, be sharp on our value and resist the urge to simply “fit in”.

5. It is entirely possible to manifest your business idea into a profitable reality

You simply need to be armed with the right knowledge, the right connections and the right mindset.

6. Connection and community are incredibly powerful

Entrepreneurship can be an incredibly lonely existence, but you are not alone. By coming together, we eliminate loneliness, stir creativity and foster incredible friendships.

7. We are capable of more than we think

Whatever you think you can do, there’s more within you. Growth is found at the edge of our comfort zones and you will always surprise yourself with your resiliency, aptitude and energy.

8. Comparison and expectation is the root of unhappiness

The path to a successful business won’t look remotely like you’d planned, and nothing like anybody else’s! Do not tie yourself closely to expectations within particular timeframes or compare yourself to others, this will only create a very unhappy existence.

9. You are not an island

You do not need to have all the answers, all the skills, all the connections and do all the work. Surround yourself with great people and ask them for help. Give help willingly and openly.

10. Choose the adventure

It is better to have risked, failed and lived than to play safe and never know. Choose the adventure, you’ll never regret it.

11. Ideas change the world

If you can imagine a better future, then create it. Everyone has the power to change the world with a great idea that’s an alternative to the status quo.

12. Wellbeing is essential to success

Burnout, overwhelm and stress will ruin your business if you allow it. Wellbeing is absolutely essential for your creativity and productivity. Look after yourself, first and foremost.

- love notes from the community -

Found and Flourish has been such a wonderful experience. Before joining I was really in need of a great community of women who were willing to offer support, I can happily say I found it here!
The women I’ve I had the pleasure of speaking with have been so supportive and always offer me praise. One of the things I love about Found and Flourish is the extensive amount of resource, I have really found it helpful when structuring my business. Thank you to the Found and Flourish family for welcoming and connecting me with such wonderful women. I can’t wait for you all to see what comes next!
Sarah Mensah

Founder & Entrepreneur

I can not tell you how amazing it’s been to feel so supported during this time. These Hugs & Brunch meet-ups are the highlight of my week.

Yevgeniya Davarashvili

Founder & Business Owner, One6Creative

I joined Found & Flourish because I found business really lonely but I never thought I'd actually find clients within the community too. This has been an absolute game changer to my business!

Sophie Hebdidge

Founder & Entrepreneur

It can be a big decision choosing a membership and I was so nervous joining F&F. I shouldn’t have been! Their masterclasses are always informative, practical and enjoyable. I love the open, honest and non-judgmental community and more importantly they have given me an avenue to test, develop and grow my business. Being a member of Found & Flourish has been a game changer to both my life and my business. Not only is the founder, Lara Sheldrake just amazing but the women I have met are so supportive. I’ve found mentors, picked up clients and have made friends for life. If you’re not a member yet, why not?
Egbe Manton

Founder & Entrepreneur

Found & Flourish has supported me in so many ways, from meeting fellow members to advice on how to grow my business, I couldn't reccommend it enough and I'm so pleased I joined this brilliant community. Whether you're starting up a side-hustle or you're running a full time business I couldn't reccommend this membership enough!

Melanie Schatynski

Entrepreneur & Developer

Found & Flourish is the business family you always wish you could have - and now you can! Often in business it can feel isolating or lonely with hoards of faceless business groups promising support. But Lara is a genuine caring leader of FF and the real deal. She doesn’t market herself as your best friend but the kindness, generosity and support  of the company she has built will feel like a business filtered version of that. FF has kept me going during my own personal tumultuous year. And connected me with some fabulous women.

Lucy Werner

Founder & Director

We are a lucky tribe, Lara is always going above and beyond to delight and lighten the load so that side-hustling solopreneurs like me can focus in our zones of genius with the time we have and feel fully supported in our goals. Lara is creative, genuine and an expert on all things community.

Jaz Broughton

Careers Coach & Entrepreneur

Lara has created something truly unique with the Found & Flourish community and I am delighted I made the decision to become a member. Although I work with a co-founder, stepping away from the comfort blanket of corporate life after 20 years was tough but the support, friendship and practical help I’ve received through the F&F community has been amazing. Lara has a generous spirit and a genuine desire to help other women succeed: through her creativity and drive, the community delivers masterclasses, provides inspiration, creates fantastic connections, encourages accountability, and above all, cheers others on. I would wholeheartedly recommend working with Lara and getting to know the Found & Flourish community! 

Carolyn Cresswell

Business Owner, The Hustle House

When I went to my first F&F brunch I had decided it was time to reach out and grow my network. I didn’t really know what to expect but connected with the most amazing amazing women. I’ve since learned about brand partnerships and PR which has been a total game changer for my business. I’m constantly finding inspiration in their network of awesome business women.

Rosey Davidson

Sleep expert & Influencer

Let’s face it, working for yourself can feel isolating and dark at times. Lara’s warm energy and intelligence infuses her events with friendships and great conversations when you need them most, she’s the ultimate host!

Ruth Hoskins

Marketing expert & Founder

Finally a community that feels like ME
The Found and Flourish community is everything you hoped “networking” would be with zero pretension and zero cringe. Just chock full of kind and supportive women who all want to help each other and have a ruddy good time doing it. The Masterclasses and workshops are informative yet relaxed, with expert panellists that bring so much useful information and energy to a range of topics from PR to investing and everything in between. Lara is one of the most generous and warm women I’ve ever met, and her attention to detail and kind nature ensures every single member of her community feels instantly at home. I’ve been to a lot of networking events but none have made me feel as welcome as the Found and Flourish crew do!
Sara Dalrymple

Sales expert & Director

You will be so full of oxytocin when you leave an F&F event you won't know which way the station is.

Sam Jones

Freelance copywriter