This interview series features inspiring female entrepreneurs who have launched and run successful businesses. Through our peers’ experiences, we can learn practical lessons and insights to empower us on our entrepreneurial paths. Crucially, storytelling de-risks entrepreneurship so we believe it is an essential pillar in closing the opportunity gap for female founders.
Baz Moffat on…
- Investing in herself in order to help her business thrive
- Juggling being a mother and running a business
- How outsourcing and accepting support helped her streamline her business and her life
Hello Baz! Firstly, tell us a bit about you.
I’m a women’s health and fitness coach and I help women with their pelvic floors. I’ve always loved sport and was an elite athlete for 4 years on the GB rowing team, studied sport and health to masters level and now help women get really confident about their bodies. I’m also a Mum of two young boys which keeps me busy, to say the least and I love open water swimming.
Tell us about your business and how you came to set it up.
I set this business up around 3 years ago – I’d had two very contrasting birth experiences, very close together. The first was the most traumatic experience of my life followed 16 months later by the most empowering and beautiful experience. It was this process that prompted me to get involved in women’s health.
It was the moment that Cooper arrived in the World with a big whoosh that I literally knew what I had been placed on this earth to do. I wanted to help women connect with their bodies in the right way.
What was the moment that everything changed for you? Describe that moment when you decided to fully commit to your idea and the first few steps you took to make it possible.
It was about 2 years ago and I was spending what felt like a tonne of money on Facebook advertising, and I really didn’t have a clue what I was doing. I was just about to do the same again for a new course I had planned when something stopped me. Instead of ‘throwing’ money at Facebook again I started to invest in me.
I signed up to some life coaching, and it was the first time I’d spent real money on me and that was the change. Since that point, my business has changed and I get the investment before FB, and it’s working!
What were the initial challenges you came up across and how did you overcome them?
Imposter syndrome – I didn’t feel like I could come in as an expert at the start and so did not charge very much. But I very quickly realised that I was getting results, my feedback was good, doctors were referring to me and nobody ever asked about how much I charged – they just wanted to work with me. From that point I charged what I was worth.
Venues -it’s an ongoing battle to find the right kind of spaces to run my groups and workshops, initially, I was travelling around from pillar to post but as I became more established I changed tac and really refined all my marketing down to connect with as many women within a mile of my house! Staying local with my live offering has made a big difference to the numbers in my classes.
Support – I was trying to do it all and it was a bit of a disaster. I had a good chat with myself and agreed to really focus on doing the stuff that I was better at than most people and pay others to do what they’re good at. This essentially means, admin, accounts and IT. This was a game-changer as it freed up my time to be with the kids but also meant I was not bogged down in the stuff I hate. I don’t make anywhere near as much money but I am really happy with that at the moment.
What was the first win that made you feel you were onto something?
Having fifteen women I didn’t know come to my second Pelvic Floor Workshop and pay! The first was an easy win- friends and family and mostly freebies, but then when I advertised the second one and it sold out, that’s when I knew.
Did you take the investment route for your business or are you self-funded? Can you share some insights on your decision and the process?
I self-funded my business.
What has been your best investment?
I would say that my best investment has been me! In the early days, I invested a lot in experts but got very little from them. It was when I started to spend time and money on me that everything started to shift. I’ve spent money on coaching, some hypnotherapy to process my birth experiences, I paid for childcare so I could get some space for me, not just paying for childcare so I could work, I paid for an administrator so that I could spend more time with my kids.
It was a real mental shift but one that the business and I have both significantly benefited from.
Have you made any mistakes or faux pas? If so, can you share with us?
After years of elite athlete training I never admit to making mistakes! If things don’t quite go to plan, I learn from it (I take a lot from things not working) and then move on very quickly. So in answer to your question, there have been courses and classes that have not sold which really annoys me but I learn from them and don’t make the same mistake twice.
What’s been the greatest lesson you’ve learnt since starting your own business?
Be really good at your job and the business will follow. I think it’s so easy to get distracted by a lot of ‘business’ stuff, networking, secrets of social media etc and I have done that a lot. The more I focus on just being really good at what I do and staying in my lane the more business and opportunities come my way.
Have you had any role models or mentors along the way?
Not officially – and that’s something that I’d like to look into now. I have women that I look up to and meet up with regularly who are 15 or so years ahead of me who I admire a lot and I really listen to their regrets and wisdom.
What’s your experience of being a woman in the start-up ecosystem and what in your mind needs to change?
I work with women and so it doesn’t bother me at all and interestingly I feel really empowered. Pelvic health is such a ‘female’ issue but the sport and fitness industry is mostly designed by men. Women just fit into the male model, however I do feel that there is a real shift in terms of real women wanting more than what is currently on offer in exercise spaces.
I feel that gyms really need to start catering for the 35+ year old women and put on classes that are not promoted by pictures of crop top clad instructors, they also need to get far more comfortable about asking women about their pelvic health.
What advice would you give anyone about to start a business?
Be realistic about your time frames and find the money to get your branding, website and pictures professionally done. Don’t rely on friends and family to do you a favour
And make sure that you do prioritise your own health and wellbeing as for you to show up at work with the passion and enthusiasm to build any business you need to invest in you, consistently, week in week out.
How can readers get in touch with you?
Thank you Baz! – Lara
About the Author
Lara Sheldrake is an entrepreneur and co-founder at Found & Flourish. Lara writes and speaks on the topics of entrepreneurship, motherhood and social media for business. She also hosts the Bossing It podcast, aimed at empowering the next generation of female founders in the UK. Send Lara an email.
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