by Phoebe Dodds | Oct 1, 2021 | Digital Marketing, Marketing
As times change, so too much our messaging. Back at the beginning of the pandemic (in other words, a lifetime ago), we all tweaked our messaging to reflect the times we were living in. Live events were moved online, we all stepped up the focus on empathy, compassion...
by Isabel Sachs | Aug 18, 2021 | Digital Marketing, Social media
I am not gonna lie. If you really want to fix your mindset around social media, you will have to get nerdy with me. A few weeks ago, Adam Mossier from Instagram said: ‘we’re no longer just a square photo-sharing app”. He said more things as well, but the message that...
by Tami Abonga | Jun 23, 2021 | Digital Marketing, Social media
If 2020 taught us anything, it is that building an online business is more important now, than ever before. And one of the most important pieces of building an online business is marketing and building your online presence, and what better way to do that than by...
by Ronke Lawal | Aug 20, 2020 | Digital Marketing
It’s so important for us as women entrepreneurs to remember that we are brand ambassadors for our businesses. As a PR professional, I have seen what can happen when people forget that they not only represent their brands but how they represent it can ultimately have...
by Phoebe Dodds | Aug 18, 2020 | Digital Marketing
If you’re a small business in 2020, I’m guessing you find at least half of your clients via social media. Even so, many entrepreneurs see content creation as a secondary priority, something they get to at the end of the day when they’ve finished...
by Fab Giovanetti | Jul 29, 2020 | Digital Marketing, Social media
Let’s start with the premise that we are all very busy. This does not want to sound patronising, on the contrary I want to tell you that I do get it. Life gets crazy, we have to focus on a thousand things at a time, and most founders need to wear about five different...
