It’s so important for us as women entrepreneurs to remember that we are brand ambassadors for our businesses. As a PR professional, I have seen what can happen when people forget that they not only represent their brands but how they represent it can ultimately have...
If you’re a small business in 2020, I’m guessing you find at least half of your clients via social media. Even so, many entrepreneurs see content creation as a secondary priority, something they get to at the end of the day when they’ve finished...
Let’s start with the premise that we are all very busy. This does not want to sound patronising, on the contrary I want to tell you that I do get it. Life gets crazy, we have to focus on a thousand things at a time, and most founders need to wear about five different...
In a previous life, I was a book editor, commissioning the best stories and working with authors on developing and refining their manuscripts. Turns out, helping small businesses tell their brand stories through their copy isn’t that different. You may not...
I advise everyone from aspiring entrepreneurs to established business owners and the number one question I am asked the most? ‘How do I get more customers?’ Whether you’re launching a startup, growing a side-hustle or scaling a company, customers will always be the...
Providing content can be a great way for your brand to keep ‘showing up’, stay front of mind and improve your search engine ranking. But hey, that doesn’t mean it’s easy. Content comes in many forms including video, podcasts, webinars and more. But while variety is...
