by Rachel Humphrey | Sep 29, 2021 | PR & Branding
Organic brand building is a skill every small business should hone, and I often say Founders and Entrepreneurs should get stuck in early to understand what it takes to grow a community from the ground up. It shouldn’t be scary, although it may feel it. It really is...
by Maria Eilersen | May 12, 2021 | PR & Branding
Have you ever stopped to think about how you’d promote your business if social media vanished overnight? I know it sounds dramatic, but humour me… Sure, you’d still have your email list and website, but how would you drive traffic and sign-ups without forking out...
by Megan Matthews | Apr 28, 2021 | PR & Branding
Your Brand’s story is what sets you apart, and yet in my experience, so many company founders shy away from telling the most compelling stories that live within their Brand. Sometimes they think the stories are boring, maybe they don’t make the effort to find...
by Louise O'Kane | Oct 29, 2020 | PR & Branding
First off, what do I mean by brand consistency? I’m talking about a brand aesthetic and brand ethos that flows together to communicate exactly who you are and what you stand for with no ambiguity or confusion to your audience. And making sure these elements are...
by Lucy Werner | Sep 1, 2020 | PR & Branding
I wanted to write a business book for a multitude of reasons. Firstly, because all the PR books that I had been reading were written by male journalists turned PRs when the whole industry is dominated by women. Secondly, women still aren’t touching the sides when it...
by Lucy Werner | Jan 3, 2020 | PR & Branding
I always talk about one-size-fits-no-one when it comes to publicity but actually there are ideas here that can be applied whether you have written a business book, launching an online course or created a podcast. Here are the lessons I learned from launching my own...
