by Louise O'Kane | Oct 29, 2020 | PR & Branding
First off, what do I mean by brand consistency? I’m talking about a brand aesthetic and brand ethos that flows together to communicate exactly who you are and what you stand for with no ambiguity or confusion to your audience. And making sure these elements are...
by Lucy Werner | Sep 1, 2020 | PR & Branding
I wanted to write a business book for a multitude of reasons. Firstly, because all the PR books that I had been reading were written by male journalists turned PRs when the whole industry is dominated by women. Secondly, women still aren’t touching the sides when it...
by Lucy Werner | Jan 3, 2020 | PR & Branding
I always talk about one-size-fits-no-one when it comes to publicity but actually there are ideas here that can be applied whether you have written a business book, launching an online course or created a podcast. Here are the lessons I learned from launching my own...
by Sara Dalrymple | Jul 10, 2019 | PR & Branding
Have you ever felt that running a business is one giant learning curve after another, that your market is super saturated and that everyone else on the internet seems to know more about how to market themselves than you do? I’m here to tell you that if you...
by Lara Sheldrake | May 19, 2019 | PR & Branding
Last Friday, we hosted an incredible panel of all-female founders and PR experts at Huckletree Shoreditch in partnership with Wern PR. Entitled How to get publicity for you and your business, we discussed the do’s and don’ts of PR, why it’s not...
by Lucy Werner | May 8, 2019 | PR & Branding
The final in a series of three guest posts from Lucy Werner founder of The Wern, this week we are looking at top tips to self-promote. I get that for many people shouting about what you are doing for your work can be excruciating, but consumers engage with the people...
