How to raise your profile through press coverage

Pre-pandemic, brands doing their own PR was usually with the intention to work with a PR agency once they have the funds or had scaled. Post-pandemic, we see more and more small businesses taking control of their PR and getting better results than those working with agencies. The world is a different place after COVID-19 – the press move quicker than ever before and this gives small business owners huge opportunities to pivot and jump on press opportunities.

During this session, I will show you how you can use PR to raise your profile. From podcasts to founder interviews, there are endless of press opportunities out there that can help increase your awareness. With the right approach, knowledge and contacts, your business can generate a consistent stream of coverage.

I’ll cover: 

You’ll walk away with a clearer understanding of what you’ll need to pitch to the press and how you can build your profile through PR – whether that’s on you as a founder, the team behind your business, your story, etc. It’ll help you think outside the box when it comes to press opportunities and give you the inspiration that you need to kickstart your PR journey. 

This is for you if you want to know how you can raise your profile through PR. Whether you run a product or service-based business, this session will be relevant to you.