Date: Wednesday 15th September
Time: 12:00 – 1:00pm
“As the world moves slowly back to normality, your customers are experiencing mixed feelings – and your content and messaging need to reflect this.”
During this session we’ll look at how you should be tweaking your marketing and content as we move slowly out of the pandemic. Your audience is likely feeling a whirlwind of emotions, and we need to be aware of that in the way that we communicate. Some will be ecstatic, while others are feeling cautious. We’ll look at how to position your messaging so you include *everyone*.
You will leave with the tools you need to confidently market your business as we move out of the pandemic. You’ll also gain practical skills when it comes to testing and tweaking your messaging.
This is for you if you’re feeling all over the place when it comes to your marketing post-summer and post-pandemic. If you want to recalibrate and reassess how you talk to your audience, this workshop is for you!
About your Host
Phoebe is a business writer and the founder of content strategy consultancy Buro155
Phoebe is a business writer and the founder of content strategy consultancy Buro155. She’s been writing for publications like the Huffington Post, the Guardian and the Holland Times since the age of 15, and founded her first business at the age of 19. After a stint at business school, from which she graduated with a 1st Class Masters degree in Entrepreneurship, Phoebe combined her writing and business background to found Buro155. In Buro155’s first year of business, over 800 entrepreneurs have taken Phoebe’s online courses, covering all aspects of building a content strategy.
She’s also a guest lecturer at the London College of Fashion, speaking on the topics of entrepreneurship and social media. Buro155 has been featured by the likes of Forbes, Vogue and Grazia, and Phoebe is currently a columnist for the Holland Times and Found and Flourish, writing about innovation and entrepreneurship.
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