If even Forbes had this topic covered probably you are not the only woman getting the chills by thinking to show your face for the world-wide-web to see.

Let’s face it, in particular for women is not just about starting to rant on camera. I’m all for being comfortable on video but it’s something that needs to be practised. That is what is going to make it look effortless!

As soon as I open my Instagram account or YouTube, just as an example, I’m faced with hundreds of well-crafted videos from creators, storytellers or entrepreneurs. Everyone seems on point, their videos look great and even if they don’t, to me they seem always better than what I can produce. I am a video marketing strategist and producer. I should know better, right?! Yes, this happens ALL-THE-TIME to me. 

But let’s not panic, this is something that everyone is faced with, what those Instagrammers and YouTubers have upon us are time and all their failed attempts. Try to ask any video creator if they like watching back at the videos they’ve made. The majority of them will tell you that they hate their past work because now they can see all the errors they’ve made that they would like to fix. It can be anything, lighting, the wrong microphone, the way they speak or how the camera was positioned.

All of these comes with experience, you can’t see these things if you don’t have anything to look at. It doesn’t work if you simply think about it.

The excuses

The result of all of this doubt is that you feel stuck, unsure of your own plans and ultimately you don’t take any action.
You are postponing starting with doing videos for the right time, for when the stars will align, for when… (space for you to add here your excuses).

This was my example: 

I will start doing videos when I will be more presentable 

I will start doing videos when I will lose weight

I will start doing videos when I will have the money to invest in people or in equipment

I will start doing videos when I will have the perfect setup in place

Can you see the pattern here? I will…

There is always the next moment when I will be beautiful, prepared and with the most professional shot I can take. This is not how those Instagram and YouTube creator built connections with their audiences. They jumped before they were ready and learned the right lessons along the way.

The good news for you, starting at this moment in time, is that there are communities like Found & Flourish that will support you. Plus so many people and resources online are available to guide you through the video strategy and production process.

The scientific explanation

Let go back a step for a second, your stage/video fright is totally normal as it has a scientific explanation. When we attempt to start something that is unfamiliar and that in our mind could potentially arm us (in this case arm our reputation), we get a Stress Response. The level of stress we get is decided simply by our previous experience with it, if any and based on what we see and hear in the situation. 

The solution is within the problem itself, you got to be comfortable with yourself and to do that, you have to do it plenty of times to build up that experience.

This is not just an opinion, is literally taking this stress response trigger and reverse-engineering the process. 

I want to bring the spotlight to these two aspects: did you do it before and do you like what you see?

First Trigger: previous experiences with that particular situation.

Answer: you need to have more training, meaning practising more and trying to enjoy the process even when you stumble upon your own words. In time you’ll appreciate it and look forward to doing it.

Second Trigger: what we perceive.

Answer: we have to accept our appearance and how we sound because that is what we see and hear when the video is done. Who you are is what makes people come back the more confident you are the better you will show up for them.

We can train our brain to get different reactions by implementing simple systems.

Follow these steps:

1. Practice, practice, practice.

Examples could be taking part in challenges on IG (like Lara did this week with @keyframes.uk suggested comfort-zone challenge, where she had to post a story each day, for 7 days in a row). Another idea is to start creating stories for every product or service you offer, from your “why” to detailing the end-user benefits. 

Set yourself a goal number of video for each month, not just to publish them as they could become drafts and trials for other videos in the future.

Start getting used to focusing on the message and expand on that, because if you talk about a single topic, IG stories can act as your brainstorming session.

We love to talk about what makes us so passionate in life and work, so why not use that at our advantage?

With stories, you can save them, transcribe them and voila you have a part of your next video script. 

2.Appreciate yourself

We all have flaws we would like to hide, we all want to look better, sound better, to be more prepared… the list goes on.

A key to success is to stop caring about what other people think and start building our own self-confidence. 

This will not only help with video and marketing but also if we want to start getting speaking engagement or any public appearance.

Take time to take care of yourself, but don’t stress over your look. Find the balance where you are proud of the content you get in front of your audience, but the preparation doesn’t have to be too time-consuming because it will not be sustainable.

Dress appropriately to your taste or following your brand style, it’s always great to try and combine the aesthetics of both so people recognise your brand in you. Most of all, dress to impress yourself!

Create the set in your habitual places, either your office, your home, your co-working space. Somewhere you feel relaxed and safe.

3. Follow these general tips

Create a document with the business objectives, this will help to remind you why you are producing videos and putting yourself through this.

For every video you create, make sure you do an outline before pressing the REC button.

Take the time during sentences and don’t try to fill the empty space, this will help you stop saying “ums” and “ahs”.

Don’t over-take, try to be satisfied with a couple of takes. The risk is to get in the perfection-spiral and getting out three hours later with half the video still to complete.

Be patient with yourself, you will learn as you go along.

4. Have your helpline ready

Remember to not attempt this alone. The work to do is a lot to undertake alone, surround yourself with people that get what you are going through, even better, find someone that wants to start at the same time and review each other’s work.

Connect with people in the Found & Flourish community and don’t be afraid to ask for feedback.

Last but not least, I’m here if you need advice, a push or accountability!


About the Author

Lucia managing director of Loom of ideas, is the co-founder of Keyframes and LOLAB. Born in Italy she is now based in the UK. Thanks to her experience in TV, Film and Athletics to Theatre and Communications, she gained a creative problem-solving attitude. With Keyframes she helps founders to plan and create video content strategically. Lucia is a video marketing strategist and video content producer but also a product designer and a visionary. What makes her happy is to talk about business.

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