We all know how busy running a business can get. Between taxes, client relationships, networking and endless emails (not to mention our private lives!), there’s barely any time left to think. If the idea of auditing and tweaking your entire business feels overwhelming, start small by focusing on your social media profiles. Often considered the ‘shop window’ for online business owners, there’s a lot of pressure to present a picture-perfect profile. Luckily, there are a number of small adjustments you can make that will have a big impact. Best of all, they’re adjustments you can start making today. Read on for 3 ways to spring clean your social media.
Think about your goals
Most of us write our bio when we create our accounts, and don’t give them much thought afterwards. If that’s the case for you, this is the perfect time to go back to your business goals. Ask yourself what you’re actually trying to achieve by having a presence on social media. Do you want to find new customers? Establish yourself as a thought leader? Build brand awareness? This will help you edit everything from your bio to the content you post, and will provide you with some much-needed direction. There’s no need to post random content because you feel like you should. Luckily, audiences are really responding to quality over quantity, so it’s worth putting the effort in to ensure your content is well planned and tailored to what your followers want to see.
Edit your bio
Your bio, whether it’s on LinkedIn, Instagram or Twitter, is usually the first place a new follower will go to find out about what you do. When’s the last time you edited your social media bios? We tend to forget all about them, but with a little forward thinking, they’re a great place to shout about your latest offer, and direct your audience to more information. Your bio is usually character-restricted, so we need to be short and sweet. If you’re blanking on inspiration, here are a few ideas.
- You can never go wrong if you keep it simple. A very basic “I offer [insert service] for [target customer]” works wonders: after all, when it comes to your bio, it’s about substance over style.
- Squeeze in more information by using emojis as bullet points. That way, you won’t need to write in full sentences. Your bullet points could include your services, past clients, and any press mentions you’ve received.
- Make the most of Instagram’s bio features like linking out to your website, or adding your location. You’ll save room for other information in the bio itself.
- Remember to keep your bio on-brand and in the correct tone-of-voice. If your brand is fun and playful, emojis are a great addition (and substituting them for words saves space, too).
Audit the accounts you follow
2022 is all about being mindful when it comes to our social media consumption. When you run an online business, you’ll end up spending a lot of time on social media, whether you want to or not. Take some time to go through the accounts you follow, and work some Marie Kondo-style magic. Does following this account spark joy? If not, it’s time to mute or unfollow. No hard feelings — our tastes change when it comes to consuming content, and there’s no point in having followers who don’t love what you post. Your mental health is most important of all, so if you’re following accounts that don’t make you feel great, you’re well within your rights to do something about it!
Over time, you’ll find your experience on social media is much more pleasant, because you’re only following people you care about.
Top tip: make use of Instagram’s new feed choices. You can choose whether your timeline shows posts picked by the algorithm, or only posts from people you follow. Your account, your rules!
About your author
Phoebe is Found & Flourish’s resident Business blogger, she is London-born and Frankfurt-, Paris- and Amsterdam-raised. Combining her Master’s degree in Entrepreneurship with 10 years writing for international publications, she’s the founder of BURO155 and Wellby, helping female entrepreneurs achieve their business goals through strategic online content. Phoebe is also a writer, and has written for outlets including the Huffington Post, the Guardian, the Next Web, For Working Ladies and Restless Magazine.
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