Meet Co-Founder Lara Sheldrake

by | Sep 7, 2018 | Founder Features

My Journey

From selling phallic shaped toys to setting up and running my own social media business, it’s been quite the journey. Having recently given birth to baby Bo, I have been thrown into a new whirlwind of firsts, as I continue to develop my career, whilst juggling the daily responsibilities of a mum.

Where did it all begin?

My first full time job, was working in a sex shop. Our daily motto was “Another day, another dildo”. I lasted just over a year here, by which time I was made store manager. The final straw for me (there were many straws, mainly ones with willies on the ends!) was while I was dressing a man in what looked like “The Rocky Horror Show” dress rehearsal (corset, knickers, stilettos etc). I caught a glimpse of myself in the mirror and thought, “well this isn’t what I had in mind when I handed in my dissertation on censorship in China and the freedom of speech”. It wasn’t long before I started my career in digital media and I worked my way through the various roles within advertising, social media and marketing. My last corporate job was in sales, which I initially loved and thrived in. I spent eight years working my way up the corporate ladder, winning awards, chasing the next promotion and forever being driven by money and big pay cheques. I was lured into the world of lavish incentive trips, magnum bottles of champagne and overpriced sushi bars, but in the end, no amount of money or ego massaging could buy me happiness.  In fact, I was so unhappy and unfulfilled, that the day before my 30th birthday, I quit my job before securing a back up plan. One month later, I set up my consultancy, signed up to study nutrition and have never looked back.

Fast Forward to 2018

Today, I would say I am a mother first (to my boy, Bo), co-founder of Found & Flourish (our female founders network) and a social media and branding consultant. I also run a wellbeing blog where I cover a range of topics across wellbeing, sustainable living and parenthood. This is my creative escapism, a chance for me to put my thoughts to paper and make sense of this crazy journey they call motherhood. It’s not been a straight (or easy!) road to get to where I am today, and I don’t even know what my end goal is! That said, I’ve learned it’s important to celebrate the small wins, whenever and wherever possible. And, most importantly, to enjoy the process. Otherwise, what’s it all for? Never compare yourself to others and always allow yourself time to make mistakes and learn from them. A wise Wesley Snipes once said, “Don’t let the internet rush you, no one is posting their failures”. There are plenty of people trying to make a living from their passion, those who have taken a leap of faith in trying something new, there are those who are smashing it and those who are winging it. I for one, am certainly winging it and as I embark on my new journey of “Mumpreneurialism”, I look forward to sharing my experiences with you all. If you have a story of your own, or even some tips for fellow mums out there (myself included!). Get in touch and introduce yourself! We’d love to hear from you : )
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