Meet Ebonie Allard – Founder of Misfit to Maven

by | Nov 30, 2018 | Founder Features

In this interview series, we want to feature amazing and inspiring women who are company founders. Our goal is to share experiences and insights so we can learn from each other, and inspire the community to take action to create the businesses they dream of.   Hello Ebonie —  

Tell us a bit about you.

I’m a misfit turned maven. Growing up I never felt like I fit in anywhere properly, I wanted to, but I felt different. I learned to camouflage myself and hide. I learned to be who I thought people wanted me to be. Which long term, left me feeling depressed and eventually led me to forget who I really am. Cue burnout and breakdown in quick succession and I knew something had to change. So, I decided to figure out who I really was, and learn to love what I found, or change until I did. That what I did, and that’s really how I ended up coaching misfits to be their maven selves.

Tell us about your business.

I am a coach, an author, a podcaster and an artist. I help people who are too geeky, too innovative, too creative or too full of heart to clock in and clock out of a job and or life – to build and live a life as extraordinary as they are, that feels as good on the inside as it perhaps looks on the outside.

What inspired you to start your business?

Going through both burnout and breakdown, wanting to be able to help other people live life on their own terms, in a kickass and kind way – both serving others and themselves.

How has the experience been for you?

It’s been a rollercoaster – but I think that’s part of the thrill. Ups and downs, twists and turns and no two days are the same!

What have you found the most challenging?

Getting out of my own way, and actually believing that it was possible for ME to actually create, build and live in the way I help my clients to. For such a long time I just didn’t believe that I deserved ‘success’ – I truly thought it would always be hard.

What has been your best investment?

Coaching and mentoring, without a doubt. There is only so far that you can go on your own. Even if you are hugely independent, and want to do it all your own way (me) we all have blind spots, limiting beliefs that we see as facts, or just get side tracked by old habits. Coaching has helped me see further and find my way over, round or through the obstacles I’ve encountered along the way. There is nothing quite like feeling encouraged and challenged to be a better person, a better business owner and better service provider. I feel like if we don’t have a coach or a mentor in this world, then everything ends up falling on our friends or our partners and often the strain of that is too much. I’m a huge advocate for hiring the right person for the right job.

Have you made any mistakes or faux pas? If so, can you share with us?

I’m not sure any of it is a mistake – it’s all part of the journey, but I have done tonnes of things that didn’t work out how I thought they would. From investing £3k in a copywriter to write my sales funnels (which didn’t sell a single thing) to most recently having all my Facebook account (pages, groups, pictures, videos) deleted – and I don’t really know why or what happened. All I know is that it was hacked and that whilst I have my personal profile back, I don’t yet have full control of my page. Its ongoing, and I am still waiting to hear from Facebook.

Have you had any role models or mentors along the way?

Yes. I am working with Regan Hillyer. I have worked with Lisa Fabrega. Before that Mastin Kipp. There have been many people who I haven’t worked directly with but have learned a lot from. These days I look up to people like Chris Ducker, Gemma Went, Suzy Ashworth, Jadah Sellner, Laura Husson.

What has been the greatest lesson you’ve learnt since starting your own business?

Your success and your worthiness are not linked. I am worthy and a good human whether or not my business makes money and wins awards.

What does success mean to you?

These days it means working a 24 hour week. Having the freedom to see my friends and family whenever I want. Helping 100,000 misfit’s know that they belong, that there is a place for them, that they are enough, just as they are and then empowering them achieve success on their own terms.

What books or podcasts would you recommend?

Obviously mine 😉 Adulting with Ebonie. I do also LOVE The Guilty Feminist and I am a huge fan of The Big Leap, by Gay Hendricks  and The way of the Peaceful Warrior, by Dan Millman

What advice would you give anyone about to start a business?

Focus on these things, they are all that matter.
  1. Vision (what do you want, for you, for your brand and for your tribe.)
  2. Alignment (Set everything up to honour this, your routines, rituals, habits, beliefs, environment.)
  3. Offer (Put offer after offer out that that clearly solve your peoples problems and tell them what problem you see of theirs, and how you solve it.)

How can readers get in touch with you? Thank you!   — Lara & Frankie
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