Meet Rubbi, Founder of Wild and Form Digital

by | Oct 18, 2018 | Founder Features

In this interview series, our aim is to feature incredible business women who are company founders. Our goal is to share experiences and insights so we can all learn from each other, and be inspired to take action toward building the businesses of our dreams.

Hello Rubbi —

We’re so thrilled that you’re taking part, thank you!

Firstly, tell us a bit about you.

Hey, I’m Rubbi and am the Founder of Wild & Form Digital, a digital marketing company specialising in empowering small business owners with the confidence and skills to grow their companies using social media. I’m also mum to my 8-year-old daughter who was a wonderful surprise not least because I’d had breast cancer when I was 24 and a recurrence a couple of years after she was born.

And tell us about your business.

Well, one of my clients recently told me that I’m great at stimulating “light-bulb moments” for them which gives me a proper buzz! I set up the business because I wanted to show small and mid-size companies that social media isn’t a space to be afraid of with all its jargon and algorithms. Neither do they need teams of people or mega budgets to make a difference to their bottom line. I strip all the misconceptions back and make things simple. I encourage and share ideas of how social media can be a brilliant space for them to build relationships and grow their business.

I gave the business its name because of two main influences. Firstly, the relationship I have with my younger bad-ass (can I say that?!) sister. I’m mainly the ‘form’ element. I like structure, plans, frameworks, order and a well organised library! The ‘wild’ aspect is Reena who is a formidable woman and hugely successful in her career in Education. Although she’s not part of the business her no-nonsense advice and energy are aspects I tap into regularly. I’m learning how to embrace my wild side and harness its creativity when working with clients. And from what my clients tell me it’s working!

What inspired you to start Wild and Form?

Two things.

Firstly, I’ve had the good fortune of loving what I’ve done in my 18+ year career. However, my belief in the purpose of the company I worked for started to disappear fast. I knew then it was time to do something for me.

Secondly, my mother died when she was only 50. She and I were both receiving treatment for breast cancer at the time. I vividly remember having my treatment at one hospital and then driving her to have hers at another one on the same day. This went on for months. Since her death I’ve felt a sense that I have a clock ticking above me. Why wait to do something that you’ve always wanted to do? If not now, then when? So, in October of last year I took the plunge and launched my own business.

How has the founder experience been for you?

Overall great, but what a rollercoaster. Some days I freak out and wonder when I’m next going to land a client and hope that I can make that month’s mortgage bill. It’s something else knowing that you don’t have a regular income! But in the main, it’s been brilliant and wouldn’t change it. I feel as though I’ve learned so much more in the last 12 months than in the whole of my industry career.

What have you found the most challenging?

Self-belief and having patience.

What has been your best investment?

Spiritual investment in connecting with the right people with the outlook and mindset to enhance and complement mine. I don’t know all the answers but having a wonderful group of people around me that I can lean on and offer support in return to is brilliant. Building those connections takes time and must come from a place of being genuine. When you’re running your own business it’s easy to lock yourself away and think you must do it all by yourself. You don’t.

Have you made any mistakes or faux pas? If so, can you share with us?

Hell yes! Nothing specific, just little things along the way. I’m trying to better when it comes to reflecting on mistakes as well as the good things. I capture my thoughts in a daily journal. A quick jot of notes that I look back on at the end of the month to help me focus on the months ahead and hopefully not repeat what I did wrong the month before!

Have you had an role models or mentors along the way?

My mother for one for a variety of reasons. Namely her unending determination, she was a fighter and I call on that energy time and time again.

My ex-Director, Graeme Hughes. He was a massive influence on me and helped me to excel in senior management. He’s a true leader; I think his marine background had a lot to with his outlook on teamship, integrity and lading from a place of being human!

What’s been your greatest lesson you’ve learnt since starting your own business?

Trust the process you’ve set yourself and to not be swayed by others to bend to their agenda.

What does success mean to you?

Funny you should ask me this. I’ve been talking about this quite a bit recently with my Life Path Mentor. To me personally it means having a deep sense of bliss.

Bliss that I’ve helped another business owner to realise they can be awesome on social media in a way that connects them to someone who could live in the other side of the world and wants to engage with their brand because of how it makes them feel.

Bliss that I now have the space mentally and spiritually to bond with my daughter. I didn’t have that when I was working in the industry and I missed out on many years of her life. Never again.

What books or podcasts would you recommend?

Both brilliant books that I ALWAYS recommend to everyone I meet! I only wish I was on commission.

What advice would you give anyone about to start a business?

Build relationships both in online and in-person networks. They will be invaluable for support, connections, experience, laughter and opportunities.

Create your own opportunities. Don’t wait for them to come to you. Realise you are in control and if you don’t do it, then who will?

Finally, how can readers get in touch with you?

Aw, I’d love for readers to get in touch

Facebook: @wildandformdigtial

Instagram @wildandformdigital



Thank you!

— Lara & Frankie

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