The founder of Found & Flourish, an entrepreneur, mother, mentor and speaker.
“I have a real varied background from corporate sales and events to marketing and social media consultancy. I set up @foundflourish in 2018 when my son was just a few months old. The idea came during maternity leave when I was wondering whether to reopen my consultancy which I had put a hold on during my pregnancy. It was a profitable business and my first successful business baby (I’ve tried and failed many times in business!) I LOVED working with my clients, many of whom became friends but as I came close to my due date I decided to put my business into dormancy to focus on a new chapter – motherhood.
Three months into being a mum I was itching to use my brain again (in a business sense), I had so many ideas and didn’t know where to begin so went on the hunt for a community I could be a part of, nothing resonated and so the idea of @foundflourish was born. What started off as a newsletter and Instagram account has since flourished into a media platform, events business and online membership for female founders.
My top tip would be to keep going back to your “why” and your purpose. Share your mission and story with the world. Surround yourself with like-minded people who get it and who can support you through the lows as well as celebrate the highs with you. Business can be tough but it doesn’t have to be lonely.
Something you probably didn’t know about me is that I have started a total of 8 businesses in my lifetime. One of which was an app platform called “Tiip” designed to remove the need for cash when tipping waiting staff, the homeless and buskers. I had a whole system for supporting the homeless which meant they could receive the cash value in the form of essentials such as clothes, food and toiletries from their local shelters. I got to the pitch phase and it turns out it was a great idea but not a money earner so that was a no-go. The others? Well I’ll save those for another day ;)”
Our founder Lara Sheldrake was interviewed by PlusX ahead of our #Trailblazingwomen event, here’s what she had to say.
You might not be ushering customers into your business space right now, but I bet you’re rolling out the red carpet for them on social media.
A few years ago I decided I wanted to become a coach. What happened next was a wiggly line to where I am today!