Meet Victoria Scally, Founder of Victoria Scally Ltd
In this interview series, our aim is to feature incredible business women who are company founders. Our goal is to share experiences and insights so we can all learn from each other, and be inspired to take action toward building the businesses of our dreams.
Tell us a bit about you
Hi! I’m Victoria, a Marketing Consultant, working for myself since summer 2017. I’ve worked for a number of different businesses throughout my career, jumping all over the place between industries and specialisms over my working life, which I think stands me in good stead for doing what I do. I am passionate about helping people grow their businesses and love seeing businesses grow and flourish!
Tell us about your business
I decided to branch out on my own to primarily help smaller businesses and startups.
My role is usually to give them some structure and to bring an outsider viewpoint into their business who can challenge their preconceptions about their target market – and the channels by which to find them.
I’ve dabbled in all aspects of marketing over my career so far. I can advise on marketing and brand strategy through to consumer research and executing campaigns at any level, from email to outdoor media & TV (if the ambition and budget is there)!
What inspired you to start your business?
The traditional career trajectory for senior marketers seems to be rising through the ranks until you have a huge team to manage, but I really like doing my job!
Rather than just do my job for one company, why not help more people with my expertise and learn a lot in the process?
How has the experience been for you?
So far I can’t imagine looking back.
The biggest fear for me was about stepping off the treadmill and having to ‘sell’ myself, but I just love meeting people, and finding out about what inspired them to start their business. Being able to cast an unbiased view and then make a difference is what I love.
What have you found the most challenging?
Sometimes not having a ‘team’ to relay any particular hurdles to can be a bit challenging sometimes – but I’m building a wonderful network of people along the way so that’s getting easier! I’m also far too hard on myself sometimes so learning how to give myself a break!
What has been your best investment?
Hiring a book-keeper!
See above about giving myself a break – I was a fervent believer in trying to do it all myself, and failing.
To stay on top of managing complex projects and as much as I tried, it just wasn’t my thing!
Have you made any mistakes or faux pas? If so, can you share with us?
I’ve made plenty of mistakes in terms of giving far too much of myself to the business, and I’ve definitely said yes to too many clients at one point!
Trying to deliver too much for too many people isn’t good for me or for my clients.
Have you had an role models or mentors along the way?
So many inspirational women put me on the path to where I am now and have been fantastic to check in with along the way.
I would have to say Lacey Hunter-Felton (founder of Hunter Collective and my first client), Elizabeth Herridge (my first friend to introduce me to freelancing and frequent receiver of texts along the lines of “Advice please!”) and Lisa Byrne who founded her business shortly after me and is already managing a small empire! And my mum, of course!
What’s been your greatest lesson you’ve learnt since starting your own business?
Believing in my instincts and my experience that can be brought to the table.
It can be a challenge sometimes when you might be the only voice disagreeing with the room.
What does success mean to you?
Meeting and building a network of people who are inspiring, encouraging and having the freedom to take my career where I want!
What books or podcasts would you recommend?
Less about business, but more to take inspiration from and learn more on the go, the podcasts I love are:
- Getting Curious with Jonathan Van Ness
- Throwing Shade
- The Allusionist
- The Ted Radio Hour
- How I built this with Guy Raz
What advice would you give anyone about to start a business?
If you’re in the really early stages just making a start is the best way to figure it out.
Don’t get caught up on branding first either as you can hamper your progress by being preoccupied by colours and fonts, you’ll learn and improve as you go.
Social Media is fantastic for getting your name out there for free, but take the time first to think about what you want to use it for – it can sometimes be a distraction and stop you getting to other more important things.
While it’s great to seek advice and test your ideas with your network, don’t forget, your idea is your idea – sometimes well meaning if slightly over-enthusiastic ‘veteran’ business owners can sometimes end up offering advice like it is the flawless blueprint for building a successful business. Trust your instincts, if you feel like you want to do something a certain way, do it!
How can readers get in touch with you? (website, social etc.)
Come and say hello at:
My website: https://www.victoriascally.com/
— Lara & Frankie
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