Never have we imagined such a time as this. Where we are forced to challenge our business ideals in a way, we never thought possible. This Covid-19 pandemic has pushed us all to figure out how we can make our business survive regardless of lockdowns and restrictions. After a pretty intense year our company has really understood survival. We are a web design company in North London and due to the nature of our work we were able to continue business. Our company is 100% virtual but we did indeed love meeting our clients face to face just for a quick coffee and delicious flaky pastry.

To great sadness we saw many of our clients feel the brunt of lockdown. In our business sphere many companies were accustomed to face to face selling. So, we advised them the best approach to adjust their business model. We strongly believe the best thing to invest in during this global climate is your digital presence. Especially the one that you have complete control over such as your very own website built on a flowing CMS (WordPress, Wix, Squarespace to name a few) or hand coded.  So here are some of the tips that I’d like to share with you that can help give your website that much needed boost in revenue.


Ad Banners

Ads on websites have a love hate relationship with users. I personally don’t like seeing ads, but I can’t avoid the fact that 84% of users find that they are drawn to the ads. And the conversion rate of actually clicking an ad is a staggering 75%. The placement of an ad is very important, you do not want to annoy your users. There are brilliant plugins that you can install on your website to monitor user behaviour for the best place to put an ad banner. I would recommend using a web designer that can code the ads in a specific place where the user is not disturbed by it. Having a sub header and then placing the banners underneath can also work well. Implementing this can be a great money generator if done in a modernised way.


Affiliate Links

I know a lot of people find affiliate links daunting. It is a really simple concept. Companies offer partnership programs that you can simply sign up with using an email or phone number and they will provide a link that you can add to your site. If a purchase is made via your site, you will receive a small fee. It won’t make you a millionaire overnight, but it can pay business running costs. You can either create a dedicated section for your affiliated links or embed the links within a blog post. It is best to make sure that these links are attached within the text and not as a long URL.


Google AdSense

AdSense is allowing publishers to tap into Google’s advertising network so that other companies can run ads on the website. This is very simple to do and requires you to only sign up once, then Google will place a simple code on your website that will identify the content of your site and start displaying relevant advertisements. For example, if your site is about gym wear then Google AdSense will start showing your potential clients gym memberships, protein supplements, and so much more. You will get a fee in exchange for every click.


Sell Digital Product

The expansion of digital products is booming. From typography to cute illustrations, these products are being digitally downloaded on a regular basis. This can generate a great passive stream of income. The hardest part of this venture is the initial work involved. You will need to have digital assets or an e-book that people want. This is pretty simple if you are great at that sort of thing, or you can always outsource these elements. These assets will then need to be built into your site using an e-commerce department in your existing website. Refrain from building your site from scratch or changing URLs as this can affect your web traffic. You will need to invest in a secure payment portal since having an online store can attract the attention of hackers who want to access the data and personal payment information of your customers.


Donation Button

Donation buttons are great for raising funds for a charity or to help a company remain non-profit. Accepting one-off donations isn’t a fast road to wealth, but it can help you cover expenses in the short-term if people like what you have to say and want to support your journey. Companies like PayPal and Sage offer little donation buttons that only take about ten minutes to add to your website. These buttons offer a quick way to recoup what you might want to spend on good web hosting, new product creation, research, and all of the other costs involved in maintaining a healthy and active blog.


Set Up an E-Commerce Website

There are many stockists in the UK that you could partner with to sell their products on your site as a drop-shipper. I personally like to recommend UK based drop shipping to support our British business owners and avoid long delays in shipping that occur when dealing with international suppliers. I know a lot of people like to import goods internationally which can be very cost effective, but unless you have a UK based warehouse to store goods you may experience delays in shipping, especially with the global pandemic. Our shipping services in the UK may come short at times but I strongly believe that they are very efficient overall.


I hope this information is handy for those of you experiencing hard times. I do believe that there is a rainbow with a pot of gold at the end of all of this. Remember to operate within government guidelines. There is a lot that we can still do virtually, but also be kind to yourself. Those of us who can afford to continue to pay for things, continue without ceasing. You are funding a home, a dream and a family.

Where to find me

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Suheli Michel

Suheli Michel

About your author

On Command is a Web design and Branding company based in Harrow, London. The Company is founded by husband and wife duo Marc and Suheli Michel. Marc has a background in television as a graphics designer and has worked in advertising since 2011. For over a decade, Suheli has worked for many start-ups, creating branding material, websites and print media. Their keen interest in helping businesses from the ground up and collective experience make them experts in helping new businesses thrive.


You can find out more about Suheli and her business here.

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