Top 3 Marketing Trends to Follow for H2 2024

Using CGI and Motion Graphics In Your Video Content

Big-name brands are setting the stage with impressive CGI stunts. From Jacquemus’s building-sized handbags wheeling around the streets of Paris to Maybelline’s 3D mascara wand giving the London tube an eyelash glow up, CGI is making a significant impact. Even Global’s Capital FM (Taylor’s Version), Moët and M&S are joining the trend with eye-catching, memorable online VR displays. For those smaller brands who can’t afford Hollywood-style online stunts, agencies like Petrichor Brands in London offer affordable CGI, video animation, and motion graphics services. Founders Nic and Cameron specialise in helping brands tell their stories creatively and capture attention in new and exciting ways across various digital platforms.

Leveraging The Power of AI

‍Embracing AI and all it offers isn’t for everyone. The fear surrounding its potential is something that we’re all going to have to get used to, or rid of, because AI is here to stay, and it’s only getting smarter. In fact, AI is transforming the marketing landscape. Instead of wasting your time worrying that AI will take your job, why not leverage and use its power to your advantage? Luxury creative agency Sièryne excels at integrating AI and 3D features in their clients campaigns, making brands stand out in a sea of competition. AI can also streamline administrative tasks that you dread through automation, offering valuable insights and polish to your original ideas. In H2, expect more sophisticated tools powered by AI to help automate things like content creation, improve customer service and dive deeper into analytical insights around consumer behaviours, giving your campaigns a competitive edge.

Short-Form Videos Are King

‍Instagram Reels, TikTok and YouTube Shorts dominate as platformsl. Why? Because video content is king and this type of content captures attention quickly.  In H2 2024, focus on creating engaging, bite-sized videos ranging between 6 to 15 seconds. Capturing audience attention within the first 3 seconds of the video is crucial. This content is easily shareable, boosts visibility and enhances engagement. With attention spans shorter than ever, mastering short-form video content will be the key to keep your brand relevant, engaging and stand out amongst your competitors.