Unlock the secrets of Word of Mouth Marketing | ONLINE | 14th May

£23.00

Found & Flourish presents Unlock the secrets of Word of Mouth with Brand Strategist, Word of Mouth Marketing expert and founder of BLOC + ROSE, Rebecca Mackay-Miller.

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Found & Flourish presents Unlock the secrets of Word of Mouth with Brand Strategist, Word of Mouth Marketing expert and founder of BLOC + ROSE, Rebecca Mackay-Miller.

Many small businesses are built on Word of Mouth. We know it’s happening and that it generates some business however, we don’t always know what’s driving it, who’s doing the talking, what they’re saying or importantly how to make it work strategically for our businesses.

This workshop will enable you to unlock the secrets of Word of Mouth Marketing and map out a simple, actionable and ready to implement strategy.

Rebecca will cover:

  • How to conduct an audit of your own channels
  • Review what Word of Mouth tactics you already have in place
  • How you can optimise existing Word of Mouth tactics
  • Create and implement you own Word of Mouth strategy

Workshop goals:

By the end of the event you will:

  • Be clear on the difference between Word of Mouth, Word of Mouth Marketing and Marketing.
  • Understand the psychology behind Word of Mouth, the three reasons people talk about you and how to make this work for your business.
  • Understand the five core components that make up a Word of Mouth strategy

Is this workshop for me?

This workshop is for you if you’re a founder or small business owner confident in your product/service offering, are clear on your messaging and USP but just not getting the recommendations that you’d like to see. It’s for you if you want to learn how to utilise Word of Mouth marketing to build awareness, credibility, ramp up your inbound leads and ultimately - drive more sales.

What to expect on the day:

1pm - 2pm: Workshop

2pm - 2.30pm: Q&A

Because running a business is tough business. We're right here with you.

Found & Flourish

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Please note: We have a number of pay-as-you-can tickets for people on low incomes, to find out more please get in touch via events@foundflourish.co.uk

About your trainer

Rebecca Mackay-Miller

Rebecca is a Brand Strategist, Word of Mouth Marketing expert and founder of BLOC + ROSE; a consultancy geared at helping small businesses nail how they communicate with their audience. Before launching B+R she spent five years at the helm of a Word of Mouth agency and rose through the marketing ranks at beauty and FMCG brands. Unashamedly obsessed with the psychology behind what gets people talking, navigating the gap between what brands want said, and what consumers actually say she also now consults for marketing advocacy agencies, helping them to build strategies for their clients.

About your Host

Lara Sheldrake

Lara is the Founder of Found & Flourish, a female led organisation empowering women in business through community, services and events. With a background in advertising and social media strategy, Lara has over ten years experience working with early stage startups to household brands.

Lara hopes by putting on events such as this one she can support other women in business to launch, grow and scale impactful businesses.

 

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