by Lucy Werner | Jan 3, 2020 | PR & Branding
I always talk about one-size-fits-no-one when it comes to publicity but actually there are ideas here that can be applied whether you have written a business book, launching an online course or created a podcast. Here are the lessons I learned from launching my own...
by Lucy Werner | May 8, 2019 | PR & Branding
The final in a series of three guest posts from Lucy Werner founder of The Wern, this week we are looking at top tips to self-promote. I get that for many people shouting about what you are doing for your work can be excruciating, but consumers engage with the people...
by Lucy Werner | Apr 5, 2019 | PR & Branding
The first in a series of three guest posts from Lucy Werner founder of The Wern, this week we are looking at what you need in your media toolkit. You don’t put on trainers and start running a marathon; you train first. So here are some essentials for you to nail...