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Video and this thing called “Social Proof”

Video and this thing called “Social Proof”

by Lucia Desperati | Apr 2, 2020 | Digital Marketing

In my experience I’d like to start by saying I’ve always considered myself as someone who is in control of their online behaviour, be it buying and “following” habits. I have found myself following people and accounts recommend to me by...
F*ck the fear, letting go of fear and embracing video online

F*ck the fear, letting go of fear and embracing video online

by Lara Sheldrake | Feb 2, 2020 | Digital Marketing

I posted on IGTV every day for five days as part of the Key Frames’ #comfortzonechallenge and I was overwhelmed with messages from women saying saying they wished they had the confidence to show up on video and IGTV. So I thought I’d write a summary...

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