How would you feel if you removed the words “help” and “helping” from your vocabulary? What words could you use instead to describe the impact you have in your business?
Here’s the thing, we all like helping people, it makes us feel good when we know our acts of kindness are making someone else’s life better, richer, easier… however in business you’re not helping anyone. Please remove this from your vocabulary NOW.
I’ve spent my life being a “helper” and I absolutely LOVE helping people but over the last couple of years (and more specifically these last few months) I’ve learned there’s a difference between helping and empowering and the impact is HUGE. You like to help your friend with a project she’s working on, or perhaps help your mum learn how to use Gmail (for the 18765th time) but in business you are using your knowledge, experience and uniqueness to impact your clients/customers/audiences’ lives so that they see life changing results! Am I right?
Shall we do a reframe?
How would you feel if you removed the word “help” and “helping” from your vocabulary and swapped it for words like:
Also, you could go one step further…
Rather than describing what you’re doing for your clients/customers, describe the impact you’re having.
“I empower you with the tools you need to attract your ideal clients and make money” – sounds simple but it’s crazy effective and people will not only dig this but will PAY to have these results.
I do this with my clients A LOT! It’s amazing to see the change in mindset when you reframe the impact your work has on your clients/customers.
So, what do you do for your customers and clients? Your time is energy, your energy requires an exchange, make sure that exchange is the money you deserve, based on the IMPACT you are having.
You’ll find as you start to value your time and energy more, so will your clients, which will lead to increased fulfilment and happiness.
Save the ‘helping’ for your tech-phobic elder.
This mindset shift is inspired by my good friend Sallee Poinsette-Nash.
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About your author
Lara Sheldrake is a business mentor, consultant and Founder at Found & Flourish. Lara writes and speaks on the topics of entrepreneurship, motherhood and social media for business. She also hosts the Bossing It podcast, aimed at empowering the next generation of female founders in the UK. Send Lara an email. You can also find her on Instagram @Lara_Sheldrake or Twitter @Lara_Sheldrake.
I’ve been freelance writing for four years now, and almost all of my dream clients had come from Instagram.
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